Reported, Research In Motion (RIM), a company that manages the BlackBerry smartphone, is currently hard hit. RIM's revenue plummeted by 50 percent in the last quarter of fiscal 2011 which ended in September 2011.
This makes the total RIM's revenue also slipped to 1.11 billion U.S. dollars.
In the same period in fiscal 2010, revenue RIM is still at 2.22 billion U.S. dollars.
Ruination of product sales because RIM Blackberry unable to compete with the might of Apple's iPhones.
As a result, RIM shares were trimmed. On 16 September 2011, RIM's shares plunged 19 percent after the shock announcement of the result of negative sentiment RIM's revenue and earnings in the second quarter of fiscal year 2011 misses the analytical estimates
According to Gartner, RIM's market share in the world in the last quarter of fiscal year 2011, it has dropped to 12 percent over the same period in 2010 which amounted to 19 percent.
Competition not only with the iPhone, the market scrambling to make Google Android phone from BlackBerry sales continue to fade.
Not only in the U.S., BlackBerry sales in the United Kingdom (UK) also fell 2.3 percent to 419 million U.S. dollars.
Business competition would always rise and fall of prestige of the coloring of a product, as well as the Blackberry are already visible began to lose prestige to the extent that RIM must be willing to swallow big losses around 50%.
Indeed there are times when all the people in the world abuzz switch to the BlackBerry brand mobile phone, but as written above the competition is very hot, there are times when the Blackberry fame began to fade eroded by competitors such as Android and Apple.
But not all countries blackberries began to look lost prestige, sales in Canada and outside the region above the still increasing. read more